"By crossing or hybridization of media are powerful new forces and energies freely ..." "Marshall McLuhan in Understandig Media writes in a chapter entitled entitled" Energy from hybrids. Alls characteristic of our culture, he designs so the idea of hybridization, that hybrid of two previously separate systems. A good example of this could Beipsiel the systems "metal" and "cruise". Can not hybridize? Can very well - for ersten " Heavy-Metal-Kreuzfahrt "
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